Your Furniture Store is a 30-year old furniture manufacturing company producing medium-density fiberboard (wood composite) dining room, living room, and bedroom furniture in high volume at low cost for wholesale customers. The organization has a competitive advantage by providing high volumes at low cost while maintaining a quality product backed by excellent service. In the last 2 years, the company has slipped from #1 in its market down to #2 due to increasing customer complaints about the availability of its products (resulting in back-orders) and frustrations with the customer service provided by the company’s call center. As a result, the company’s new chief executive officer (CEO) has directed the chief operating officer (COO) and her operations management team to do the following:
Given the proposed operations management strategy, differentiate how the organization’s production operation and its service operation contribute to the company’s competitive advantage. Address the following
Deliverable Requirements: The Operations Strategy and Competitive Advantage Analysis should be 5 pages in length. Be sure to cite sources using APA properly; include references and in-text citations.
Submitting your assignment in APA format means, at a minimum, you will need the following:
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