1.critically evaluate the main concepts, techniques and applications of qualitative and quantitative research;
2.address the ethical considerations to be taken, discuss the appropriateness of various methods of data collection, the range of resources available and to introduce quantitative and qualitative data analysis.
3. apply this systematic knowledge and understanding of how established tools and techniques of research and enquiry are used to create and interpret the data collected into learning and assessment
table of contents:
Aim of the study
Research objectives
Research field description
Literature review
personalized service
personalized service and traditional service
customers satisfaction
Justification of the study
Methodology
Participants
Sampling
Data collection
Data analysis
Anticipated findings
Limitations
Reference list..
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