Project 1: researching consumer buying behavior

ACME Meeting

Client Name: ACME

Industry: Appliances

Product Line: Smart televisions

Consumers: United States, United Kingdom,

and Germany smart TV buyers

Course Resource

Competitors: 1. Samsung

2. LG

3. Vizio

“Thank you for meeting with us today,” Tarek

says. “Market intelligence has shown that

our major competitors—Samsung, LG, and

Vizio—are all developing new smart

televisions. These new televisions have

attractive designs, are efficient, durable, and

are available in different sizes. In addition,

these televisions are competitively priced,

and sell between $800-$1,400 dollars each.”

Tarek looks to you: “As ACME is debating

whether to enter this market, we need you

to participate in a new cross-functional

product development team that will

research the smart TV customers buying

habits in our three main markets: The United

States, Germany, and the U.K. We also need

to know if there’s an unmet demand for

these TVs in those markets,” he says. Erik

Knops, ACME’s CEO, nods his head in


Tarek continues, “We need to take into

consideration the different needs and

preferences of smart TV buyers in those

markets; as well as the demographics of

those buyers such age and gender. The

customer requirements for each of those

markets may be quite different.”

Finally, Tarek remarks, “In addition, we need

to know where those customers buy their

smart TVs from, and if there is any seasonal

variation in sales.”

Erik nods his head again, smiles, and adds,

“Tarek and I want you to research the smart

TV buyers’ needs and preferences for those

three markets, and provide us with a

customer buying behavior report in two

weeks. Remember, the report should focus

on the customers, and not on the


You know that to give Erik and Tarek the

most in-depth report, you will need to

conduct an analysis of the smart TVs buyers

in those markets. Each market has to be

discussed and analyzed separately under its

own headings and subheadings (three

different discussions and analyses). In

addition, you have to create a value

proposition for ACME’s proposed product.

The value proposition should be clear and

specific to ACME’s proposed new product.

What value do customers see in the

proposed product and what would compel

them to buy it?

© 2023 University of Maryland Global Campus

All links to external sites were verified at the time of

publication. UMGC is not responsible for the validity or

integrity of information located at external sites.

Get 20% Discount on This Paper
Pages (550 words)
Approximate price: -

Try it now!

Get 20% Discount on This Paper

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Quality Essay Help has stood as the world’s leading custom essay writing services providers. Once you enter all the details in the order form under the place order button, the rest is up to us.


Essay Writing Services

At Quality Essay Help, we prioritize on all aspects that bring about a good grade such as impeccable grammar, proper structure, zero-plagiarism and conformance to guidelines. Our experienced team of writers will help you completed your essays and other assignments.


Admission and Business Papers

Be assured that you’ll definitely get accepted to the Master’s level program at any university once you enter all the details in the order form. We won’t leave you here; we will also help you secure a good position in your aspired workplace by creating an outstanding resume or portfolio once you place an order.


Editing and Proofreading

Our skilled editing and writing team will help you restructure you paper, paraphrase, correct grammar and replace plagiarized sections on your paper just on time. The service is geared toward eliminating any mistakes and rather enhancing better quality.


Technical papers

We have writers in almost all fields including the most technical fields. You don’t have to worry about the complexity of your paper. Simply enter as much details as possible in the place order section.