Congratulations! You’ve been hired as a
general manager and tasked with proposing a plan that will
update the alignment of the organization’s business strategies to address the impact of the changing global environment.
This plan will be presented to C-suite employees in a few weeks. The first step to proposing a plan like this is to review the organization’s annual report and other documents then develop an
Use the organization and SWOT analysis you selected in Week 1 for this summative assessment.
your selected organization’s SWOT analysis and other available sources to evaluate the current business strategies and strategic needs of the organization within a changing global environment.
Determine a competitive business initiative that will address the unmet needs of the organization, based on your analysis
Write a 700- to 1,050-word proposal that analyzes the current business strategies and the needs of the organization.
Include the following in your organizational analysis:
· Name of organization and industry (TESLA)
· Mission and vision
· Current organizational initiatives and what’s being done to support these initiatives
· Internal and external factors from SWOT analysis
· Alignment evaluation
· 1 or more unmet needs that is not limited to product or service (e.g., can be new demographic, new mode of delivery)
· Competitive advantages based on SWOT analysis
· Proposal of global competitive business initiative to address the unmet need(s)
· High-level outline with timelines and operational steps necessary to implement competitive business initiative
Format citations and references for any sources used according to APA guidelines.
Submit your assessment
SWOT Analysis from Week 1
Business Analysis and Strategic Insights for Tesla
Tesla emerges as a leading figure in the development of sustainable energy solutions and electric automobiles as we delve more into the course’s central topic. This research will deconstruct the complex tactics driving Tesla’s growth by examining the company’s lengthy past, influential position in the automotive and energy industries, and unique management style, technological proficiency, and cultural impact. We will also examine a once-in-a-generation business opportunity for Tesla and the key managerial decisions need to seize it.
Organization Name: Tesla, Inc.
Industry: Automotive and Energy
Brief History: Martin Eberhard and Marc Tarpenning established Tesla, Inc. in 2003 through their joint efforts. In a short amount of time, this company became a game-changer in the transportation and power industries. The original goal of Tesla’s creators was to rapidly spread access to environmentally friendly power sources. With the release of the Tesla Roadster in 2008, the era of feasible long-range electric vehicles was ushered in, and previously held doubts about their viability were put to rest (Shao et al., 2021). Launching the Model S in 2012 and highlighting features like over-the-air updates and the Autopilot system cemented Tesla’s position as the industry leader in the electric vehicle sector. This was followed by the historic introduction of the Model 3 in 2017. It helped democratize electric mobility by opening it up to a larger market and propelled Tesla into the public eye as a pioneer in environmentally friendly transportation and energy innovation.
Milestone 1: 2008 – Launch of the Tesla Roadster, a fast electric sports car with a 200-mile range that demonstrates the viability of electric cars.
Milestone 2: 2012 – Launch of the Model S, a high-end electric sedan that redefines the industry with ground-breaking technologies like over-the-air updates and Autopilot capabilities (Qin, 2022).
Milestone 3: 2017 – With the introduction of the Model 3, Tesla’s more reasonably priced electric vehicle intended to make environmentally friendly transportation available to a broader audience, market demand has considerably increased.
Resources for Company Information
Tesla’s Official Website: details the company’s inventions, products, and financial performance.
Annual Reports: provides information about Tesla’s operational successes, financial performance, and strategic direction.
Tesla Employees and Leadership: Direct access to existing staff members and executives can yield insightful knowledge about the company’s organizational dynamics, leadership style, and culture.
Demographics, Leadership Model, and Technology Utilization
Demographics: Customers interested in high-performance vehicles, eco-conscious consumers, and tech enthusiasts make up Tesla’s customer base. A global audience is drawn to the company’s focus on innovation and sustainability.
Leadership Model: Tesla’s leadership model is characterized by Elon Musk’s visionary leadership style (Merciris, 2022). Musk’s involvement in product development, technology innovation, and hands-on decision-making has been pivotal in shaping Tesla’s identity and direction.
Technology Utilization: Tesla emphasizes cutting-edge technology through its electric powertrains, autonomous driving capabilities, and energy storage solutions. The company’s software and hardware advancements integration creates a unique competitive advantage.
Identifying a New Business Opportunity
Unique Business Opportunity
A novel avenue for growth lies in Tesla’s expansion into comprehensive smart home energy solutions, leveraging its expertise in renewable energy technology. By integrating solar panels, energy storage solutions, and advanced energy management systems, Tesla can offer consumers an all-encompassing ecosystem for sustainable living. This initiative aligns seamlessly with Tesla’s mission to accelerate global renewable energy adoption while tapping into the increasing demand for efficient residential energy solutions (Liu, 2021). Strategic planning becomes paramount in orchestrating this expansion—meticulous coordination between product integration, marketing strategies, resource allocation, and a clearly defined timeline will be crucial for successfully launching Tesla’s innovative foray into the smart home energy market.
Function of Management
The successful pursuit of Tesla’s new business opportunity focused on expanding its energy division necessitates a meticulous approach to the planning function of management. Strategic planning is crucial for orchestrating the seamless integration of smart home energy solutions into Tesla’s existing product lineup (Kim, 2020). This involves formulating a comprehensive strategy encompassing product development, resource allocation, marketing, and timeline establishment. By strategically aligning these elements, Tesla can ensure a synchronized launch of its energy solutions, capitalize on its existing brand equity, and effectively tap into the growing demand for sustainable and integrated energy solutions.
Competitive Advantage in the Industry
In a rapidly evolving electric vehicle and renewable energy landscape, Tesla’s competitive advantage is underscored by its holistic ecosystem, encompassing cutting-edge electric vehicles, energy storage solutions, and seamless technology integration. Unlike conventional industry players, Tesla’s synergistic approach bridges sustainable transportation and energy needs, offering customers a comprehensive solution (Furr & Dyer, 2023). This unique ecosystem positions Tesla as a trailblazer and empowers the company to establish new standards for the industry. By seamlessly combining electric vehicle innovation with renewable energy technology, Tesla distinguishes itself, creating a remarkable competitive edge that drives industry transformation and sustainable progress.
In this course, we have delved into business management through the lens of Tesla, a trailblazing company in the electric vehicle and renewable energy sector. We have gained valuable insights into the company’s trajectory by analyzing Tesla’s history, industry, milestones, leadership model, demographics, and technology utilization. Additionally, we have highlighted the importance of effective planning as a management function by identifying a new business opportunity related to smart home energy solutions. Tesla’s innovative spirit and commitment to sustainability position it as a driving force in shaping the future of transportation and energy. Through continuous adaptation and strategic planning, Tesla can maintain its competitive advantage and lead in a rapidly changing business landscape.
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