The specific instructions and requirements for the Final Written Report include:
• Collegiate level writing is expected
• Incorporate all corrections suggested by your instructor
• Well organized and professionally formatted
• NO spelling mistakes, incorrect grammar usage, or punctuation errors
• Submit Final Report as ONE Word document to the assignment folder
Specific Component Instructions
• Cover Page
• Table of Contents
• Executive Summary/Introduction
• SMART Model Objectives
• Product/Service Description with Feature & Benefit chart
• SWOT Analysis with action plan
• Segmentation Analysis with action plan
• Supply Chain Plan
• Pricing Strategy (brief)
• IMC including:
o A Creative Brief for each distinct plan part
o Examples/Samples of content/artwork/images
• References/Bibliography (if applicable)
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