For this assignment, you will be designing a digital campaign with an international focus. You should consider the communication and cultural aspects we have covered in the course. Preferably, choose a small company as opposed to an already multi-national one.
To transform our business into a more cohesive setting, it’s good to back to the beginning and ask three essential questions:
Who We Are?
Where We Are Going?
How Will We Get There?
Introducing the company and its purpose helps you determine the right direction to go.
As you begin to understand more about your company’s identity and purpose, you will want to begin comparing it with your competitive landscape to understand what opportunities are available/needed.
This section is designed to set up the tactics for accomplishing and evaluating your desired goals and KPIs.
Based on the previous steps, you can begin to determine a specific objective and key performance indicator (% increase/decrease) for your goal.
Describe or list any anticipated marketing budget items involved in completing the desired outcomes and determine a projected ROI based on the goal.
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