Business finance – management week 3 assignment – part a: marketing | BUS 402 – Small Business Management | Strayer University

 Overview

Throughout this course, you will be creating a marketing plan for a hypothetical company that provides a product or service. For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an environmental analysis, and a SWOT analysis.

Note: You should make all assumptions needed for the completion of this assignment.

BUSINESS INFO:

  

My 4Ps of Concrete Rose

1. Product: Services offered at the Concrete Rose, such as massages, facials, body treatments, nails, and toes etc. I want the people who come to have full services and be able to do so much in one spot. This way I can maximize the profit by having so many services done at my spa. I would have a product line available to be purchased for everything as well. Then as the business grows I will want to start my own product lines and sell them out of the business as well.

2. Price: The cost of the services offered. 

Massage: $75 to $200, depending on the length and the type of methods you select

Facial: $60 to $150 and up (masks, serums, and special eye treatments are usually an additional charge)

Manicure and pedicure: $75 to $150

Hair Styling: $50 to $200 and up

Makeup application: $25 to $75

3. Promotion: Advertising and marketing activities to promote the spa and its services. I would create a spa package that can start at $150 for two or more services and go up to about $450 for a few hours of special treatment. I will offer affordable all-day treatments, the prices can go as high as $750 or more for a full day filled with an array of indulgences and healing treatments that are sure to make my clients happy. I want to have a spa club that can get clients up to 50% off of a service or money off products. I will advertise by billboards and in mailers at the apartments and in the mail. Fliers that offer half-off days a few times a month. And promos for new clients.

4. Place: The physical location of the spa, will be near a very popular housing area in Brandon Florida. There are many places located near apartments and housing neighborhoods. I want the spa to be visually appealing to people who pass going from work and home. And with my location being near home. I can have a lot more people who are within walking distance.

Instructions

Create the first part of your marketing plan in 5-7 pages using the Part A Marketing Plan Template [DOCX]Download Part A Marketing Plan Template [DOCX]

  1. Write an introduction to your hypothetical company, describing its location, the product it makes or the service it provides, and the contents of your marketing plan.
  2. Develop your company’s mission statement that has a long-term view, and includes its industry, goals, and values.
  3. Identify the short-term goals (one year) and long-term goals (five years) you would like to achieve, and include the appropriate way to measure them both.
  4. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
  5. Develop a SWOT analysis for your product or service, examining at least three strengths, weaknesses, opportunities, and threats for your company.
  6. Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
Get 20% Discount on This Paper
Pages (550 words)
Approximate price: -

Try it now!

Get 20% Discount on This Paper

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Quality Essay Help has stood as the world’s leading custom essay writing services providers. Once you enter all the details in the order form under the place order button, the rest is up to us.

Essays

Essay Writing Services

At Quality Essay Help, we prioritize on all aspects that bring about a good grade such as impeccable grammar, proper structure, zero-plagiarism and conformance to guidelines. Our experienced team of writers will help you completed your essays and other assignments.

Admissions

Admission and Business Papers

Be assured that you’ll definitely get accepted to the Master’s level program at any university once you enter all the details in the order form. We won’t leave you here; we will also help you secure a good position in your aspired workplace by creating an outstanding resume or portfolio once you place an order.

Editing

Editing and Proofreading

Our skilled editing and writing team will help you restructure you paper, paraphrase, correct grammar and replace plagiarized sections on your paper just on time. The service is geared toward eliminating any mistakes and rather enhancing better quality.

Coursework

Technical papers

We have writers in almost all fields including the most technical fields. You don’t have to worry about the complexity of your paper. Simply enter as much details as possible in the place order section.