MINIMUM 2 PARAGRAPHS
CITATIONS IF USED MUST BE IN APA FORMAT
DUE BY 5/18/2023 9:30 PM EST
When we hear the phrase “fake news” we often think of politicians and the media. However, businesses also perpetuate fake news, often unwittingly. LeanSpa, an internet retail business that sold purported weight loss products under various brand names, hired LeadClick to provide online advertising through its affiliate network. Toward that end, certain LeadClick affiliates used fake news sites to market LeanSpa products. These fake news sites looked like genuine news sites in that they had logos styled to look like news sites, and they included pictures of supposed reporters next to their articles. The articles generally represented that a reporter had performed independent tests that demonstrated the efficacy of the weight loss products. The websites also frequently included a Consumer Comment section, where purported consumers praised the products. There were no consumers commenting, however, since this content was invented. See this module’s assigned textbook reading for a synopsis of the LeadClick case.
Based on this case, the module resources, and your own experience, answer these questions:
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